AI Workflow Lab for Marketing Teams

From Prompts to Practical Workflows.

A live, interactive 90-minute workshop that helps your marketing team turn recurring work into clear, reviewable AI workflows they can use again.

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VirtualUp to 25 participantsStarting at $2,500
Why this workshop

Your team does not need another list of prompts.

They need a repeatable way to decide where AI belongs, brief it with enough context, evaluate what it produces, and save the workflows worth using again.

01

People are experimenting alone

Good use cases and lessons are not becoming shared team practices.

02

Outputs miss the mark

Generic briefs create generic work, and weak review habits create risk.

03

Time savings disappear

If every task starts from zero, the team never compounds what it learns.

A better outcome

Build judgment and reusable capability.

Participants learn a practical method, apply it to real marketing work, and leave with tools they can adapt across campaigns, channels, and roles.

After the Lab, your team can:

  • Identify recurring tasks where AI can create meaningful leverage.
  • Write stronger briefs with context, constraints, and success criteria.
  • Review outputs for accuracy, voice, usefulness, and risk.
  • Document a workflow so someone else can repeat it.
The method

MAP → BRIEF → BUILD → CHECK → REUSE

01

MAP

Choose a recurring marketing task with a clear owner, input, and outcome.

02

BRIEF

Give AI the context, materials, constraints, and quality bar it needs.

03

BUILD

Create the first version of the workflow using an approved AI tool.

04

CHECK

Review facts, judgment, brand voice, privacy, and usefulness.

05

REUSE

Save the steps, inputs, and review criteria so the team can repeat them.

What we can work on

Built around recurring marketing work.

Campaign planning

Turn a strategic brief into channel plans, first drafts, and review checkpoints.

Content repurposing

Adapt source material across formats without losing the core idea or brand voice.

Research synthesis

Organize customer, competitor, or market inputs into useful working summaries.

Reporting

Transform performance notes and data into clearer narratives and next steps.

Creative briefing

Build stronger briefs with audience, message, evidence, constraints, and criteria.

Review workflows

Create a consistent check for accuracy, tone, claims, and human judgment.

The 90-minute agenda

Focused enough for momentum. Practical enough for Monday.

15 minMap the opportunityIdentify recurring work and choose the right use case.
20 minLearn the methodWalk through MAP, BRIEF, BUILD, CHECK, and REUSE.
30 minBuild liveApply the method to a real marketing workflow.
15 minImprove and documentReview the output and make the workflow reusable.
10 minQ&A and next stepsResolve blockers and identify what to practice next.
What is included

The session plus tools to keep using.

  • Live 90-minute virtual workshop
  • Participant workbook
  • AI Workflow Starter Kit
  • Approximately five reusable workflow templates
  • Guided live exercise and Q&A
  • Post-session summary with recommended next steps
Scope boundaries

Clear by design.

  • Custom automations or tech-stack implementation
  • Custom GPTs or agents
  • Individual consulting
  • Unlimited follow-up or ongoing support
  • AI policy development
  • Software licenses

Deeper implementation can be scoped separately after the workshop if there is a clear fit.

Who it is for

A strong fit for marketing teams ready to work differently.

Best fit

  • In-house marketing, brand, content, communications, or growth teams
  • Teams already allowed to use an AI tool at work
  • Leaders who want practical adoption, not a trend presentation
  • Groups with recurring work they can bring into the session

Not the right fit

  • A technical automation build
  • A broad all-company AI strategy
  • Legal or compliance policy development
  • A keynote with no hands-on application
Kelsey Aquino, workshop facilitator
Your facilitator

Kelsey Aquino

Kelsey is a marketing strategist and AI educator with 14 years of experience helping organizations turn strategy into work people can actually execute. She founded Ease & Empire to make practical AI capability more accessible—without hype, jargon, or blind trust in the output.

Learn more about Kelsey →
Investment

Start with one focused Lab.

Virtual workshop · up to 25 participants

Starting at $2,500

This introductory rate is available for the first three paid corporate workshops. Teams of 26 or more receive a custom quote.

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This is a qualification request, not an instant booking or payment.

Frequently asked questions

What marketing leaders usually want to know.

Which AI tool do participants need?

We can work within the AI tools your organization has already approved. The method is designed to travel across tools.

Is this beginner-friendly?

Yes. Participants should have basic access to an AI tool, but they do not need technical expertise.

Can you use our real work?

Yes—that is the point. We select an appropriate recurring workflow in advance and avoid confidential or sensitive inputs.

Do you offer in-person delivery?

Virtual is the standard format. In-person delivery may be available and is quoted separately.

What happens after I submit the form?

You will receive a follow-up to confirm goals, team size, timing, tool access, and fit before a date is proposed.

Request the Lab

Turn one recurring marketing task into a workflow your team can reuse.

Tell me about your team, current AI use, and the work you want to improve.

Request a Workshop →